What is pruritus the medical term for?

Pruritus is indeed the medical term for itching that persists over time. It is a condition that can result from various underlying factors such as allergies, skin diseases, or systemic conditions, and it often causes significant discomfort to those experiencing it. Understanding pruritus is important in the field of esthetics and lash application, as itching can affect client satisfaction and may indicate an allergic reaction or sensitivity to products used during a lash service. This awareness helps professionals address client concerns effectively and ensure a safer, more comfortable experience.